What is the Cartier logo?

The Cartier logo is a pair of interlocking Cs. However, many people associate the panther with the French luxury jewelry maker more than its actual logo. Louis Cartier incorporated the feline figure into its design lexicon. In 1914, Cartier hired illustrator George Barbier to design advertisements for the jewelry house. Barbier drafted a drawing that featured a glamorous woman with an elegant panther at her feet, and Cartier loved it. He had an additional connection to the panther in the form of his alleged romantic interest, fellow Cartier designer Jeanne Toussaint, who adored the animal so much that she decorated her apartment with furs and donned a coat of panther fur. Cartier gave her the long-lasting nickname Panthère. Since then, Cartier has offered watches, bracelets, necklaces, brooches and earrings inspired by the panther. Find a diverse assortment of Cartier jewelry on 1stDibs.